The STSF Model Type Indicator Assessment
Decoding Your Entrepreneurial DNA
The first assessment framework built exclusively for serial tech startup founders — grounded in peer-reviewed research, powered by clinical mental health integration, and designed to turn self-knowledge into strategic advantage.
Begin Your AssessmentFour Forces That Propel Serial Tech Founders Forward
The STSF assessment evaluates founders across four empirically derived dimensions — the constituent attributes that distinguish serial tech startup founders from single-venture entrepreneurs.
The ability to simultaneously adapt to changing conditions while generating unconventional solutions. EN challenges established theory (Kirton’s KAI) by demonstrating that adaptation and innovation are not mutually exclusive — serial tech founders integrate both simultaneously. This paradoxical combination is a genuinely novel theoretical contribution.
Captures the founder’s instinct for commercial execution: the ability to identify monetization pathways, ship products quickly, recover from market rejection, and rebuild revenue engines from scratch in each new venture. ASM separates those who build from those who ship.
Measures the enduring technical drive that pulls founders back to building — the lifelong learner orientation, solution architecture instinct, and R&D leadership that defines technically credible founders. TP is not about coding ability; it is about the depth of engagement with technology as a medium for creating value.
The mission-driven leadership dimension: team inspiration, stakeholder attraction, the compelling founder narrative that energizes investors and customers. HE captures why 60% of startup failures stem from team issues — and why founders who score high here build organizations that survive their inevitable crises.
Te(ch)nacious Heroing — TcH Score
The TcH composite score synthesizes all four T&T dimensions, weighted by two experience modifiers: M1 (venture experience depth) and M2 (industry breadth). The result is a single, calibrated indicator of entrepreneurial readiness.
Your Entrepreneurial Readiness Number
TcH integrates EN, ASM, TP, and HE into a composite score weighted by your actual venture history. Two founders with identical trait scores but different experience profiles will receive different TcH scores — because experience changes everything.
Risk-Averse
Conservative
Balanced
High Risk-Taker
Four Evolutionary Directions
Beyond traits, the assessment maps where you operate most effectively in the venture lifecycle — and where you’ll need complementary team members or structured development.
Entrepreneur Archetypes
Phase Personifications
Who the Assessment Serves
The STSF Model Type Indicator adapts to three distinct client segments, each receiving a tailored assessment experience and report.
- Complete 101-item STSF assessment
- Personalized founder profile & archetype
- Critical gap analysis with 90-day plan
- Co-founder specification & compatibility criteria
- Integrated clinical mental health development
- Venture type fit & stage-matching guidance
- Individual STSF profiles for each member
- Team composition analysis & balance scoring
- Role-fit mapping against STSF dimensions
- Gap identification at team level
- Co-founder dynamics coaching
- Operating agreement support
- Investor Archetype Assessment (68 items)
- STSF-correlated compatibility matrix
- Cognitive bias analysis & awareness scoring
- Founder-investor fit evaluation
- Portfolio strategy alignment
- Due diligence decision framework
Inside the Strategic Assessment Report
Every assessment produces a comprehensive, McKinsey-style report that transforms raw scores into actionable strategy.
Executive Summary
TcH score, dominant archetype, key findings, and primary recommendation at a glance.
Dimensional Profile Analysis
Detailed EN, ASM, TP, and HE scoring with bar charts, interpretive commentary, and domain classification.
2×2 Positioning Charts
Visual placement on both the T&T and Evolutionary Direction matrices with quadrant analysis.
Critical Gap Analysis
Identification of priority gaps with probability/impact assessment and 90-day mitigation timelines.
Co-Founder Specification
Target STSF profiles for ideal co-founders, must-have characteristics, and profiles to avoid.
Risk Assessment Matrix
Probability and impact ratings for key risk factors, with specific mitigation strategies.
Clinical Mental Health Plan
Personalized CBT and EMDR focus areas targeting psychological barriers identified in assessment.
Development Roadmap
Month-by-month check-in framework, recommended reading, community resources, and immediate next steps.
Integrated Clinical Mental Health Support
Most founder assessments stop at the diagnosis. We go further — addressing the invisible psychological barriers that prevent founders from executing on what they already know they should do.
CBT Anxiety Coaching
Cognitive Behavioral Therapy adapted specifically for entrepreneurial performance, delivered by licensed clinical mental health professionals.
- Targets decision-fatigue and founder anxiety patterns
- Builds cognitive frameworks for high-stakes choices
- Reduces perfectionism that delays shipping
- Strengthens resilience to failure and setbacks
- Addresses imposter syndrome in scaling founders
EMDR Treatment
Eye Movement Desensitization and Reprocessing targeting deep-rooted blocks to entrepreneurial execution.
- Processes past venture failures and associated trauma
- Eliminates self-limiting beliefs about leadership capacity
- Accelerates confidence in STSF-identified gap areas
- Addresses risk aversion rooted in past experiences
- Evidence-based protocol adapted for entrepreneurs
The business assessment identifies what needs to change. The clinical mental health support removes what is standing in the way. This dual approach ensures that both strategic gaps and the psychological barriers preventing execution are addressed simultaneously. Clinical mental health services are available exclusively to entrepreneurs assessed through the STSF framework and are delivered by licensed professionals.
How It Works
From initial contact to ongoing development — a structured engagement designed for maximum insight and impact.
Discovery Consultation
A focused conversation to understand your entrepreneurial history, current venture context, and goals. We determine whether the individual, team, or investor assessment pathway is the right fit.
Assessment Administration
Complete the 101-item STSF assessment online. The instrument covers entrepreneurial background, Phase 1 foundational clusters, Phase 2 direct dimensional scoring, evolutionary direction preferences, and built-in validity checks. Most participants complete in 35–50 minutes.
Scoring & Analysis
Your responses are processed through the proprietary scoring engine, calculating M1/M2 experience modifiers, phase-blended T&T scores, evolutionary direction strengths, domain quadrants, TcH composite score, archetype classification, and phase personification.
Strategic Report Delivery
Receive your comprehensive 30+ page McKinsey-style report with dimensional analysis, positioning charts, gap identification, co-founder specifications, risk matrix, and personalized development roadmap.
Consultation & Clinical Integration
A dedicated session to walk through your results, answer questions, and co-design your development plan. Clinical mental health services (CBT/EMDR) begin targeting the specific psychological barriers identified in your assessment.
Ongoing Development
Quarterly re-assessment to track progress. Monthly check-ins against your 90-day plan. Strategic advisory on co-founder selection, venture decisions, and team composition as your journey evolves.
Built on Peer-Reviewed Research
The STSF framework is not a consultant’s opinion. It is the product of rigorous grounded theory methodology applied to in-depth interviews with serial tech startup founders.
integrated into the framework
interviewed in-depth
empirically derived
Key Academic Sources: Strategic Management Journal • Academy of Management Journal • Administrative Science Quarterly • Entrepreneurship Theory and Practice
Theoretical Integration: Sarasvathy effectuation theory • Kirton Adaption-Innovation (KAI) • Teece dynamic capabilities • Lumpkin & Dess entrepreneurial orientation
Dissertation: Forces that Propel Serial Tech Startup Founders Forward in the Sequential Genesis of Multiple Tech Ventures — Dr. Peter Ocsody, Maharishi International University
Ready to Discover Your
Entrepreneurial DNA?
Contact PreneurDomain to begin your STSF assessment and receive a comprehensive strategic report with integrated clinical mental health support.
Start Your Assessmentinfo@preneurdomain.com • www.preneurdomain.com